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  • Digital Marketing Specialist

    Job Locations US-CT-New Haven
    Posted Date 3 months ago(1/2/2019 12:23 PM)
    Client & Job Location : Address
    115 Munson St
    Client & Job Location : Postal Code
    Job ID
    # of Openings
    Marketing / Advertising / SEO
    Regular Full-Time
  • Overview

    BankMobile, the largest and fastest growing digital bank in the U.S. is looking for a digital marketing coordinator. To be successful at this role you must be highly passionate about the customer experience and creating the best customer communication journey to foster customers for life.


    This role works with the digital marketing manager to assist with the day-to-day organization and implementation of our digital marketing campaigns with a focus on engagement and retention of customers. This organized, energetic, detail-oriented candidate will play an important role on our retention marketing team by coordinating projects and campaigns from beginning to end.


    • Perform daily administrative tasks such as routing materials to key stakeholders for approval and providing basic campaign metrics, to ensure the functionality and coordination of the department's activities.
    • Under the guidance of team leadership; assist in the development of campaign strategy and traffic tactic implementation while supporting result measurement and optimization
    • Contribute to conceptualization and execution of test recommendations for campaigns
    • Develop applicable campaign briefs, and work with cross functional teams and vendors to execute
    • Support management of campaign KPI analysis
    • Project management and timely implementation of critical digital initiatives such as marketing automation, SEO optimization
    • Develop customer communications relative to important account changes while logging and head all related material updates as necessary
    • Work cross-functionally while building strong relationships with internal product teams (i.e. Creative, Compliance, Business Intelligence, Customer Service) to manage and execute projects from beginning to end
    • Participate in campaign quality assurance efforts, proofreading all marketing communications for accuracy while ensuring optimal customer experience.
    • Perform other duties and/or special projects as assigned


    • Bachelor’s Degree in marketing or business strongly preferred, 1-2 years of experience a plus
    • High level of attention to detail, organizational skills and ability to handle multiple projects simultaneously
    • Strategic and creative mindset with ability to develop and implement actionable plans to drive business results
    • Strong copywriting skills
    • Knowledge of Google analytics
    • Basic working knowledge of HTML preferred
    • Adobe design experience preferred
    • Strong problem-solving skills with a demonstrated ability to evaluate situations looping in the cross functional teams
    • Outstanding communication, relationship-building and collaboration skills
    • Champion of marketing metrics and program measurement
    • Detail-oriented with strong project management skills



    Established in 2015, BankMobile is a division of Customers Bank and America’s largest and fastest growing mobile-first bank offering checking and savings accounts. BankMobile provides an alternative banking experience to the traditional model and is focused on technology, innovation, easy-to-use products and education with the mission of being “customer-obsessed” and creating “customers for life.” The disruptive, multi-partner distribution model, known as “Bank-as-a-Service,” created by the executive team enables BankMobile to acquire customers at higher volumes and substantially lower expense than traditional banks. Its low-cost operating model enables it to provide low-cost banking services to low/middle-income Americans who have been left behind by the high-fee model of “traditional” banks. Today, BankMobile provides its “Bank-as-a-Service” platform to colleges and universities and currently serves nearly two million account-holders at 800 campuses (covering one out of every three students in the U.S.). BankMobile is operating as the digital banking division of Customers Bank, which is a Federal Reserve regulated and FDIC-insured commercial bank. For more information, please visit: www.bankmobile.com.


    BankMobile, a division of Customers Bank, will provide consideration for employment to qualified applicants without regard to their race, color, religion, national origin, sex, protected veteran status or disability.


    BankMobile, a division of Customers Bank. Member FDIC - Equal Housing Lender - All Rights Reserved


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