ORS Partners

  • Digital Marketing Specialist

    Job Locations US-CT-New Haven
    Posted Date 3 months ago(8/22/2018 1:37 PM)
    Client & Job Location : Address
    115 Munson St
    Client & Job Location : Postal Code
    Job ID
    # of Openings
    Marketing / Advertising / SEO
    Regular Full-Time
  • Overview

    BankMobile, the largest and fastest growing digital bank in the U.S. is looking for a Marketing specialist. To be successful at this role you must be highly passionate about the customer experience and creating the best customer communication journey to foster customers for life.


    This role defines and executes the digital marketing strategy of products and services with a focus on retention of customers.


    • Develop strategy, manage implementation and measure results of targeted cross-sell, acquisition and usage of credit card and other products.
    • Continually optimize campaign performance
    • Manage campaign performance KPIs
    • Develop applicable campaign briefs, and work with the cross functional teams to execute
    • Coordinate and review analytic requests for lifecycle initiatives, SEO optimization
    • Manage terms and conditions, new account updates and take-on materials as assigned
    • Build strong relationship with the credit product team and cross functional teams and act as the subject matter expert when it comes campaign status updates and competitive analysis.
    • Execute and optimize marketing campaigns working closely with the central teams; Creative, Compliance and product.
    • Maintain strong business controls on campaign and reward submissions with a keen eye for details.
    • Understand all the touchpoints of Marketing for rewards for credit cards to provide the best user experience for loyalty both online and offline
    • Perform other duties and/or special projects as assigned


    • 2-5 years in financial services
    • Some understanding of credit card products and loan marketing
    • Strategic thinking with ability to develop and implement actionable plans to drive business results
    • Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)
    • Ability to manage multiple projects/initiatives simultaneously
    • Detail-oriented with strong project management skills
    • Strong presentation skills
    • Strong problem-solving skills with a demonstrated ability to evaluate situations looping in the cross functional teams
    • Outstanding communication, relationship building and collaboration skills



    Established in 2015, BankMobile is a division of Customers Bank and America’s largest and fastest growing mobile-first bank offering checking and savings accounts. BankMobile provides an alternative banking experience to the traditional model and is focused on technology, innovation, easy-to-use products and education with the mission of being “customer-obsessed” and creating “customers for life.” The disruptive, multi-partner distribution model, known as “Bank-as-a-Service,” created by the executive team enables BankMobile to acquire customers at higher volumes and substantially lower expense than traditional banks. Its low-cost operating model enables it to provide low-cost banking services to low/middle-income Americans who have been left behind by the high-fee model of “traditional” banks. Today, BankMobile provides its “Bank-as-a-Service” platform to colleges and universities and currently serves nearly two million account-holders at 800 campuses (covering one out of every three students in the U.S.). BankMobile is operating as the digital banking division of Customers Bank, which is a Federal Reserve regulated and FDIC-insured commercial bank. For more information, please visit: www.bankmobile.com.


    BankMobile, a division of Customers Bank, will provide consideration for employment to qualified applicants without regard to their race, color, religion, national origin, sex, protected veteran status or disability.


    BankMobile, a division of Customers Bank. Member FDIC - Equal Housing Lender - All Rights Reserved


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