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  • Digital Marketing Manager

    Job Locations US-CT-New Haven
    Posted Date 3 months ago(8/22/2018 1:33 PM)
    Client & Job Location : Address
    115 Munson St
    Client & Job Location : Postal Code
    Job ID
    # of Openings
    Marketing / Advertising / SEO
    Regular Full-Time
  • Overview

    BankMobile, the largest and fastest growing digital bank in the U.S. is looking for a Digital Marketing Manager. To be successful at this role you must be highly passionate about the customer experience and creating the best customer communication journey to foster customers for life.


    This role defines and executes the digital marketing strategy of products and services for the Vibe product suite.


    • Acting as the business lead for defining and integrating best in class, customer centric retention tactics to expand the lifecycle of our customers.
    • Identify marketing and communication needs for these products based upon business objectives. Leverage your understanding of emerging marketing capabilities and new banking products and services into your marketing strategy.
    • Create and syndicate messaging and creative by channel - digital (web and email), social media (LinkedIn, Twitter, Facebook), video, print etc. Identify, recommend and develop content for key programs. Manage production and incorporate regular feedback from internal stakeholders.
    • Evaluate marketing effectiveness in meeting business objectives. Analyze results of marketing campaigns and develop recommendations based upon campaign results.
    • Ability to balance creative thinking with proven results, uses data and best practices to drive strategic testing of promotions and campaigns.
    • Define and evolve our on-going retention strategy to create customers for life.
    • Recommends & oversees program elements, including strategic direction, channel tactics, execution, learning agenda, results, analysis and budget.
    • Strong partnership required with compliance, creative and upper management and internal subject matter experts to deliver strategic objectives.
    • Ability to work closely with email vendor and directly manage our preference center, implementing campaigns within budget and deadlines.


    The ideal candidate will have the following skills and experiences:

    • Bachelor’s degree required; MBA Preferred
    • Knowledge of established/curiosity of emerging digital marketing technologies and experiences
    • Strong work ethic, self-starter, ability to work both independently and as a team member
    • Possesses a customer-focused mindset
    • Retention marketing experience
    • Ability to influence internal and external partners
    • Excellent communications skills – verbal and written
    • Strong attention to detail
    • Demonstrated ability to work with and support cross-functional, multi business unit teams
    • Ability to work in a constantly changing, fast-paced environment and successfully manage multiple priorities simultaneously

    Established in 2015, BankMobile is a division of Customers Bank and America’s largest and fastest growing mobile-first bank offering checking and savings accounts. BankMobile provides an alternative banking experience to the traditional model and is focused on technology, innovation, easy-to-use products and education with the mission of being “customer-obsessed” and creating “customers for life.” The disruptive, multi-partner distribution model, known as “Bank-as-a-Service,” created by the executive team enables BankMobile to acquire customers at higher volumes and substantially lower expense than traditional banks. Its low-cost operating model enables it to provide low-cost banking services to low/middle-income Americans who have been left behind by the high-fee model of “traditional” banks. Today, BankMobile provides its “Bank-as-a-Service” platform to colleges and universities and currently serves nearly two million account-holders at 800 campuses (covering one out of every three students in the U.S.). BankMobile is operating as the digital banking division of Customers Bank, which is a Federal Reserve regulated and FDIC-insured commercial bank. For more information, please visit: www.bankmobile.com.


    BankMobile, a division of Customers Bank, will provide consideration for employment to qualified applicants without regard to their race, color, religion, national origin, sex, protected veteran status or disability.


    BankMobile, a division of Customers Bank. Member FDIC - Equal Housing Lender - All Rights Reserved


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