ORS Partners

  • Chief Marketing Officer

    Job Locations US-NY-New York
    Posted Date 5 months ago(2/5/2018 12:50 PM)
    Job ID
    # of Openings
    Marketing / Advertising / SEO
  • Overview

    BankMobile, the largest and fastest growing digital bank in the U.S. is looking to fill the role of Chief Marketing Officer (CMO). This is a very important hire for our business as we continue to position BankMobile for future accelerated growth. As the CMO you will set the vision for and execute on a strategy that focuses on customer acquisition and retention to help us reach our profitability goals. You will also build out and lead a lean and highly productive marketing team to assist you in execution.


    • Oversee the planning, development and execution of the organization’s marketing and advertising initiatives
    • Generate revenue by improving key metrics around the business including customer acquisition, retention, and cross-selling other financial services products
    • Develop successful marketing strategies for B2C and B2B strategies using digital/content/email marketing, pricing, advertising, and public relations
    • Build out and lead a lean, highly productive marketing team to assist you in execution
    • Plan, direct, and coordinate marketing budgets in accordance with organizational goals
    • Positively contributing to the culture, energy, and growth of the company by being an internal champion that inspires and motivates the team
    • Advising and contributing to the overall strategic planning for the organization

    To be successful in this role you should possess the following abilities:


    • Creativity to acquire and retain customers
    • Sales, ROI, and data-driven mindset
    • Passionate customer advocacy
    • Entrepreneurial spirit
    • Ability to lead and inspire a team across different locations (PA, NY, CT)
    • Outstanding communication and interpersonal skills
    • Thorough knowledge of marketing principles, brand, product, and service
    • Deep understanding of cutting edge marketing tactics and strategies
    • Curious and can-do mindset with both creative and analytical capabilities



    • Bachelor’s Degree is required.
    • An advanced degree in marketing or an MBA (strongly preferred).
    • Approximately 10 years of well-rounded marketing experience
    • Experience in building, developing and leading a lean, high-performing marketing team that is committed to results
    • Proven expertise in B2B and B2C digital marketing to drive results, utilizing innovative tactics in the following and beyond:
      • Social media marketing (paid and unpaid)
      • Email marketing and automation
      • Search marketing (SEM and SEO)
      • Display advertising
      • Content marketing (video, voice and written word)
      • Influencer marketing (social media and beyond)
      • Affiliate/Revenue-share and referral marketing
      • Online reputation management
      • Digital public relations
    • Knowledge of industry-leading marketing tools (marketing automation, social media management, email marketing services, etc.)
    • Always up on the latest and greatest marketing tactics and strategies


    About BankMobile:

    BankMobile, a division of Customers Bank, is the largest and fastest growing mobile-first bank in the country. Our mission is to make banking affordable, effortless, and financially empowering for the millions of Americans who need it the most – the underbanked, millennials and working-class Americans.  


    BankMobile is the first bank in the U.S. to offer a completely fee-free banking experience and uses innovative mobile technology to make banking enjoyable and seamless. The Bank is also committed to making each of its customers feel financially empowered through education and access to a free financial coach. Through constant innovation, its white label banking distribution model, and putting the customer experience above all else, BankMobile is truly disrupting the banking space.


    BankMobile, a division of Customers Bank, will provide consideration for employment to qualified applicants without regard to their race, color, religion, national origin, sex, protected veteran status or disability.


    BankMobile, a division of Customers Bank. Member FDIC - Equal Housing Lender - All Rights Reserved


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