Reporting to Sr. Director of Marketing, you will have the opportunity to play a pivotal role in defining and executing our customer acquisition and growth strategy. This role is in service to increasing our account growth.  We are looking for an experienced B2C marketing leader who can leverage customer insights to create a growth marketing strategy as well as execute on it. The idea candidate is strategic, data driven and can execute. This role will work cross functionally with the following groups:  marketing, creative, UX, product, technology, analytics, compliance, and customer care.

• Create and execute the customer growth strategy. Optimize and grow existing digital channels and test new channels.
• Gather customer and market insights to inform growth strategy, increase conversion, and generate more accounts.
• Own end-to-end marketing funnel from awareness through acquisition and conversion.
• Analyze consumer behavior and determine customer personas to design customer acquisition strategies.
• Manage the execution process from creative brief, creative, compliance reviews, web development requirements, launch to analysis and reporting.
• Develop clear messaging and positioning across all acquisition channels.
• Test and scale new channels, including potential partnerships.
• Work “Close to the Customer” in understanding customer’s key needs, pain points by strategizing and executing customer surveys.
• Partner closely with analytics team to upgrade our reporting framework to deepen our customer understanding and better track business KPI performance.

• 7-10 years of digital performance marketing with focus on growth/acquisition marketing.
• 7+ years of experience working with product and technology teams to build and optimize the user experience to maximize conversion.
• Experience creating and executing digital marketing growth strategies.
• Demonstrated experience in leading and managing channels such as SEM, SEO, display, email, mobile, and/or social media.
• Experience in A/B testing and optimizing the conversion funnel and user experience.
• Solid knowledge of website analytics tools such as Google Analytics and Adobe Site Catalyst.
• Experience with web testing tools such as Adobe Test and Target.
• Data driven marketer with ability to review data, navigate ambiguity, and translate insights into action. Experience developing a KPI framework, optimizing metrics, and tracking performance against goals.
• Ability to work autonomously, be a “self-starter”, solve complex problems, and overcome obstacles.

Previous experience in software, SAAS, or Fintech is ideal BMTX will provide consideration for employment to qualified applicants without regard to their race, color, religion, national origin, sex/ gender, sexual orientation, gender identity, protected veteran status or disability.

About BM Technologies, Inc. (BMTX):

BM Technologies, Inc. (NYSE American: BMTX)—formerly known as BankMobile—is among the largest digital banking platforms and Banking-as-a-Service providers in the country, providing access to checking and savings accounts, personal loans, credit cards, and financial wellness. It is focused on technology, innovation, easy to-use products, and education with the mission to financially empower millions of Americans by providing a more affordable, transparent, and consumer-friendly banking experience.

The BM Technologies digital banking platform employs a multi-partner distribution model that enables the acquisition of customers at higher volumes and substantially lower expense than traditional banks, while providing significant benefits to its customers, partners, and business.

BMTX currently has approximately two million accounts and provides disbursement services at approximately 750 college and university campuses (covering one out of every three college students in the U.S.).

BMTX is a technology company and is not a bank, which means it provides banking services through its partner bank. More information can be found at www.bmtx.com.