ORS Partners

Sr. Marketing Manager – Customer Engagement & Lifecycle

Job Locations US
Posted Date 2 months ago(12/12/2022 5:29 PM)
Client & Job Location : Postal Code
06511
Job ID
2022-10475
# of Openings
1
Category
Marketing / Advertising / SEO
Type
Regular Full-Time

Overview

Reporting to Sr. Director of Marketing, you will have the opportunity to play a pivotal role in defining and executing our customer engagement strategy. This role is in service to increasing our active customers and customer lifetime value. You will oversee all lifecycle, engagement, and retention channels such as email and SMS. We are looking for a senior data driven digital marketer with experience leading customer engagement and retention. The ideal candidate is strategic, data driven and can execute. This role will work cross functionally with the following groups:  marketing, creative, UX, product, technology, analytics, compliance, and customer care.

Responsibilities

  • Develop, lead, and execute the customer lifecycle and engagement marketing strategy, in service to increasing customer lifetime value.
  • Responsible for the customer onboarding experience including email and web all the way through customer engagement and retention.
  • Lead email channel end to end, from design, segmentation, execution, and testing of email campaigns.
  • Leverage data and customer insights to identify segments with our customer base and develop personalized communication using multi channels including email, web, SMS, etc.
  • Create, lead, and execute a customer engagement and usage program.
  • Partner with the product and technology team to execute A/B testing of landing pages.
  • Work “Close to the Customer” in understanding customer’s key needs, pain points by strategizing and executing customer surveys.
  • Partner closely with analytics team to upgrade our reporting framework to deepen our understand of our customer and better track business KPI performance.

Qualifications

  • 7-10 years of experience in digital marketing with focus on customer lifecycle, engagement and email marketing.
  • Experience designing customer engagement and retention strategies, leveraging email, SMS, push notifications, direct mail, social media, etc.
  • Strong experience with customer f.
  • A seasoned marketer that is comfortable marrying content strategy with data-driven programs.
  • Solid knowledge of website analytics tools such as Google Analytics and Adobe Site Catalyst.
  • Experience in SMS communication a plus.
  • Ability to work autonomously, be a “self-starter”, solve complex problems, and overcome obstacles.
  • Previous experience in software, SAAS, or Fintech is ideal

 

BMTX will provide consideration for employment to qualified applicants without regard to their race, color, religion, national origin, sex/ gender, sexual orientation, gender identity, protected veteran status or disability.

 

About BM Technologies, Inc. (BMTX):

BM Technologies, Inc. (NYSE American: BMTX)—formerly known as BankMobile—is among the largest digital banking platforms and Banking-as-a-Service providers in the country, providing access to checking and savings accounts, personal loans, credit cards, and financial wellness. It is focused on technology, innovation, easy to-use products, and education with the mission to financially empower millions of Americans by providing a more affordable, transparent, and consumer-friendly banking experience.

 

The BM Technologies digital banking platform employs a multi-partner distribution model that enables the acquisition of customers at higher volumes and substantially lower expense than traditional banks, while providing significant benefits to its customers, partners, and business.

 

BMTX currently has approximately two million accounts and provides disbursement services at approximately 750 college and university campuses (covering one out of every three college students in the U.S.).

 

BMTX is a technology company and is not a bank, which means it provides banking services through its partner bank. More information can be found at www.bmtx.com.

 

 

 

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